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Afaq

Case Study

PIF VOV E-Gaming — Riyadh Front

Riyadh Front Mall, Riyadh

PIF / SAVVY

AV Integration & Steel

01

Executive
Overview

At Riyadh Front Mall, AFAQ delivered a complete turnkey media façade for VOV Gaming — one of the Kingdom’s most dynamic e-gaming venues. Under a single-source EPC contract we engineered, fabricated and integrated 550m² of high-resolution LED panels across the building façade, with custom structural steel sub-frames designed to the Saudi Building Code, certified load analysis, and full data/power distribution — from pixel to steel, to client handover.

02

Project Snapshot

Client / Owning Entity

PIF / SAVVY

Location

Riyadh Front Mall, Riyadh

Project Type

AV Integration & Steel

Engineering Services

dvLED Media Façade · Structural Steel Sub-frames · Data & Power Distribution · Content Control

Industry Sector

Entertainment & Mega Events

03

The Engineering
Challenge

A building-scale media façade demanded custom structural steel sub-frames designed to the Saudi Building Code with certified load analysis.

A single-source EPC contract placed engineering, fabrication, integration and handover under one line of accountability.

Glass building façade with an integrated LED display

04

The AFAQ Solution

Engineering & Load Analysis

Certified load analysis and steel design to the Saudi Building Code.

Steel Fabrication

Custom structural steel sub-frames fabricated to tolerance.

LED Integration

550m² of high-resolution LED panels integrated across the façade.

Distribution & Handover

Full data and power distribution, commissioned to client handover.

05

Scope of Work

Media Façade Engineering

End-to-end engineering of the LED façade system.

Steel Sub-frame Fabrication

Custom sub-frames to the Saudi Building Code.

LED Panel Integration

550m² of high-resolution panels across the building.

Data & Power Distribution

Full distribution with content control.

06

Project Highlights

Single-source EPC

SBC-certified steel

High-resolution façade

Pixel-to-steel integration

08

Project Metrics

LED Façade
0 m²

>2mm

Steel Tolerance

1

EPC Contract

SBC

Certified Steel

02

Project Snapshot

LED media façade at Riyadh Front
Glass building façade with an integrated LED display
3D render of an LED billboard steel structure
Aerial view of a road network in a smart-city development

10

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